Image Guidelines
Our brand images for TRYGG, IGLAND and FRAM are intended to communicate the identity and core messages of each brand:
TRYGG: Preferred for a reason
FRAM: Anchored in experience
IGLAND: Crafted for generations
The images should convey our values and core messages through people and emotions, and must always be used in a way that reflects this. People featured in the images must never be obscured by logos, text or other design elements. The images must not be manipulated or altered beyond necessary adjustments to fit the format (e.g. cropping).
Use high-resolution images for print and large-format applications, and low-resolution images for digital channels where file size is important.
